A family business with years of experience

London Picture Framer

Primrose Hill Framing, London

We have been advising clients on how to select the best frame for their particular artwork since 1992. Providing high-quality custom-made frames, we work for a wide-range of local artists, gallery owners and private clients in North London.

Framing services

Expert framing advice

Whatever type of framing you choose for your artwork, we'll always provide with expert  advice to ensure you get the best results. From experience we can suggest ideas that have worked before and know how to make your artwork show well.


From a simple reglaze of an existing frame, to repair of the frame itself or cleaning and repair of artwork, we can advise on how to make your favourite artwork look its best.

Pre-finished picture frames

We stock a number of pre-finished frames, both in natural wood and in various colours and styles. These frames require less hand-finishing than custom frames, so are more cost-effective in some cases. More ornate and luxurious frames are also available.

Picture hanging

We can offer a picture hanging service for both commerical and private customers, as well as a pick-up and collection of your framing order. We can discuss this at your consultation.

Custom picture frames

Our custom frames are hand-finished, so are unlimited in the number of colours, finishes and styles available. Hand-finishing allows us to bring out the natural grain of the wood, producing a high-quality feel, customised to the artwork.

Specialist glass and fittings

We offer non-refective, UV-protective and museum quality glass, papers and fittings as an option. These are more about protecting the work rather than the style of presentation. We will discuss this as a part of your consultation.

Details make the difference

Every consultation contributes as much as the craftsmanship to creating the right result.


John, Primrose Hill

I have been coming to Sam for many years and have always valued the advice and creativity he offers as much as the quality of the final product.

Lizzy, Kilburn

Sam makes every piece of artwork shine. He's not afraid to give advice and I value his honesty when putting together each new exhibition.

Caroline, Marylebone

Sam really couldn't be more charming and I look forward to each visit.

Recent Project

How do you frame a feather boa? Not just any old bower; a very large one. We first had to mount the artwork on a board with a little stand to set it off from the backboard. The deep sided hand-made frame was painted black and non-reflective glass was used to help you see the detail in this beautiful object.

Get in touch

If you have a framing project in mind, please get in contact with Primrose Hill Framing today. We will be happy to give initial advice over the phone, but it is always it is best to make an appointment for a consultation, to allow us to view the artwork and to discuss your requirements in detail.

Please call us or send us a message to arrange an apointment.

Primrose Hill Framing
45 Chalcot Road
London NW1 8LS
Phone: 020 7586 4571

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